The study was conducted by Peter J. Madgwick, Non Griffiths, and Valerie Walker in affiliation with the Department of Political Science, University College of Wales, Aberystwyth.
(from UBC Data Library holdings record:)
Oral interviews were administered to a random sample of electors in the county and constituency of Cardiganshire.
The interviews were structured so as to elicit information on R's political involvement, party identification, and membership history, and political knowledge. Exposure to newspapers, television, and radio. R's were solicited for most important problems facing the country, opinions on rising prices, Common Market, unemployment, strikes, governmental influence, and on justifiability of certain forms of political protest, (strikes, blowing up pipelines, clocking traffic, boycotting schools, killing, etc.) Numerous questions on 'Welshness': Welsh say in matters Wales, preferred governmental system for Wales, opinions on preservation of Welsh language, investiture, Sunday public house opening, English persons living in Wales, R's perception of self as Welsh, whether Welsh speaking, participation in Welsh culture, and consumption of Welsh language media.
Demographic data was also collected: perceived social class, religion, sex, age, age cohort, marital status, no. children living at home, household composition, terms of home tenure, age when left school, further full-time education, ever lived outside of Cardiganshire, place of birth, place of parents' birth, father's occupation, whether ever travelled outside of British Isles, employment status, occupation of head of household.
The codebook for this dataset is available through the UBC Library catalogue, with call number JN1159.A15 M224 1971.