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The study was conducted by Richard Baird in affiliation with the Dept. of Political Science, University of Alberta.

The data was collected through personal interviews of a stratified random sample.

The data result from a post-election survey following the Alberta provincial election of August 30, 1971.

Variables include: interest in the provincial election campaign; interest in government affairs, area of interest; knowledge of and likes and dislikes about party leaders and parties -- Lougheed, Ntoley, Strom, Russell, Social Credit party, Liberals, NDP, P.C.s; thermometer questions rating provincial parties, leaders, local candidates, national parties and leaders including Stanfield, Lewis, Trudeau, Manning; most important issue facing Alberta, party closest to R's views, farthest from R's views; most important campaign issue; thermometer questions: increase expenditures on higher education, increase taxes on oil and gas industry to come, reduce power of government over individuals, take over automobile insurance, more aid to Indians and Metis, control foreign ownership of resource industries, limit on doctors' income, priority on highways, conservation program, housing for the aged, low-cost housing, preserve family farm, mental health program, money to local governments to keep property taxes down, better federal-provincial relations; wasting vote on party sure to lose; Aug. 1971 provincial election vote recall; reasons for party vote; why didn't vote; most important factors in vote; point of voting decision; changes in voting decision and reasons; party literature received; party ads seen on tv, heard on radio; read about parties in newspaper; received party telephone calls; attended public meetings; contacted by candidates during campaign; most-least important media sources during campaign; party voted for in Alberta election of 1967, 1963, 1959, 1955, 1952, 1948, 1944, 1940, 1935, 1930, 1926, 1926, 1921, 1917; consistency of voting; party identification; level and strength of party affiliation, provincial and national; is R formal dues-paying member of party; political party mostly likely to represent bankers, trade unions, farmers, city people, young people, businessmen, Indians and Metis, pensioners; attitudes towards government in terms of corruption, wasting funds, attention to big interests, competence of people in it, elected officials, political parties at municipal level; problems with municipal political parties; active member of municipal political party better qualified for provincial or federal legislature; satisfaction with life, educational opportunities, how province is run, future prospects, way family getting along, financial comparison with 1 year ago; government most affected by; interested in favouring side for power of government in Ottawa; reason federal government too powerful-weak; agree-disagree with statements on speaking French, federal resources policy, one party in Western Canada, anomie, standard of living, provincial autonomy, isolation of Alberta, attitude of East to West, Western alienation.

Demographic data: year born, marital status, children under 18 years old; education; employment status; occupation; Blishen SES occupation rank self employment; hours worked per week; unemployment; employment status and occupation of head; farmer status; size of farm; type of farming done; have farm prices stayed same or gone up or down; effect of government farm policies on produce; trade union membership; ethnic membership; church or religious membership; agricultural organization membership; other organizational activity; social class identification; what class was family when R was growing up; religion; church attendance; belief about bible; national, ethnic, residential background: where born, grew up, year immigrated, ethnic group membership, ancestors' ethnic group membership; present and past residences and number of years lived there; if father was a farmer, was childhood good or bad; present family income; number dependent on income; sex; race; relationship of R to head; other persons present at interview, interest in politics and public affairs; level of information, constituency.

The codebook for this dataset is available through the UBC Library catalogue, with call number JL338 .B347 1980.