The study was conducted by John M. Wilson and David Hoffman. The data was distributed by the Institute for Behavioural Research at York University.
The universe is the voting age population of Ontario.
Variable categories include: most important issues in provincial election; most important level of government; liked and disliked characteristics of provincial Conservative, Liberal, and NDP parties; preferred Ontario premier and reasons for preference; degree of interest in Ontario politics; provincial party identification; strength of party identification; closest Ontario party; combined Ontario party identification, and alternative; 1965 federal election vote recall; 1963 Ontario provincial election vote recall; vote switching in federal and provincial elections; importance of party leader, party program, and local candidate on vote decision; provincial election vote intention, and reasons for vote; provincial election outcome prediction.
Demographic data: sex, age group, social class, education, occupation, occupation of housewife, occupation of head of household, trade union membership, income in 1967, socio-economic level, language spoken in the home, ethnic group, ethnic identification, religion, frequency of church attendance, Ontario region, rural/urban, size of community, provincial constituency; value of all weights.
The codebook for this dataset is available through the UBC Library catalogue, with call number JL279.A54 W457.